What is Social Media Marketing?

Man drawing sketch of the connections of social media marketingSocial Media Marketing (SMM) is creating, posting to and advertising on Facebook, Twitter, LinkedIn, Pinterest, YouTube, and other social media.

It works, too! Many business’ clients or customers weren’t always on social media, but much of that is changing. So where does this piece fit into your online marketing picture?

If your customers or clients are on social media, start here after optimizing your website. First determine if it is a good fit for your business. If so, try it before you start full Search Engine Marketing.

How do you know if Social Media Marketing is right for your company?

Cyber-stalk some of your best clients and customers. Do they have Facebook pages? Did they ask you to connect on LinkedIn or become their friend on Facebook? Do they post things on Pinterest or Tweet? To do Social Media marketing that works, you need to know who your good customers are, and if and where they connect on Social Media. Then you can make the best use of your time, money, and energy to reach them.

Social Media Marketing is a Cost Effective Choice

Social Media Marketing is a great way to get more web traffic and client interest as well. Hire a Social Media expert to create and optimize your Social Media outlets, add the necessary images and link posts. Most Social Media marketers will train you so you can do as much or as little as your patience, desire and budget allow. Doing some of it yourself saves money.

If you blog, you can have blog posts go directly to your social media accounts, which can save a lot of time and money. Blog posts can also automatically become the content of email blasts, but that is beyond the scope here. Some social media and SEO/SEM marketers can set this up, too.

Social Media offers very cost effective advertising that can be directed at your specific demographic. Social Media marketing is usually much less expensive than Search Engine Marketing.

View the rest of the series:
SEO, SEM, SMM and your great website
What is Search Engine Optimization?
What is Search Engine Marketing?

Richterworks can help you with development of an optimized website and refer you to Social Media Marketing and Search Engine Marketing professionals. Contact us for more information at 847-577-0491 or use our contact form.
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