The new paradigm in sales and marketing is to add value at every touch point. This means you want your visitor to leave your site feeling like they have accomplished something.
You need to have exciting and engaging content written in a voice that in uniquely yours. Let’s break this down:
- Exciting content means that the words and images on your site actually produce the psychological reaction in your viewer of excitement. There is no right way to do it. Some companies use scantily clad women to arouse excitement. Other companies tell riveting stories that pivot into an idea that get their viewers to think about buying. Still others videos of exciting new products or ideas that nobody has ever seen before.
- Engaging content means that your website actually gets your viewers to take action. They read multiple pages of copy, click buttons, like your Facebook, sign up for your newsletter (and read your newsletter), etc.
- A voice that is uniquely yours means that nobody else’s content on the web sounds like yours. Your philosophy, values, methodologies, are all created by you for the purpose of delivering the best results to them.
It takes artistry to create exciting and engaging content in a voice that is uniquely yours. And this is what sets us apart. We are not just designers or tech geeks. We are artists and the creators of big ideas.
When Richterworks builds your website, your ideal client will be happy that they visited your site.