Blog posts

Monitor with no website

Why Have a Website?

Seriously? Seriously. . . A website is the new low bar price of credibility Just as the yellow pages was once the way people knew you were serious about your business and not a fly-by-night, your website is now the new low bar for any credibility. It’s is the best way to introduce prospective customers or

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The Big Question - Who is Your Customer?

Who is Your Customer?

It doesn’t matter if you get traffic to your beautiful, well-functioning website if the content doesn’t engage your potential customer or client in a way which is meaningful to them. You can’t engage them if you don’t know who is your customer. In this miniseries, I am going to focus on the sadly much overlooked

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Animated GIFs

This will not be animated in many email programs: Back when I started in web design, animated GIFs (pronounced like the peanut butter) were animation from the wrong side of the tracks. We often used them to give a client an idea of what a Flash animation would do. They were seldom used them in

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Shaking Hands

Customer Responsibility When Hiring a Contractor

Hiring a contractor to do anything for you, including creating a website, requires a partnership. Both sides have needs and expectations. It is the customer responsibility to be sure their expectations are clear. Contractors are not clairvoyants and can not know everything the customer may be thinking about inclusions, exclusions, and time-frames. Ask Questions and

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Know Your Limitations - Dirty Harry

Know Your Limitations

Continuing on with the things that create a better working relationship with any contractor, this week I cover Know Your Limitations and Read the Contract. You’ve got to know your limitations For each of us there are three resources: time, money and energy. Before starting a project it’s a good idea to evaluate how much you

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What is Social Media Marketing?

Social Media Marketing (SMM) is creating, posting to and advertising on Facebook, Twitter, LinkedIn, Pinterest, YouTube, and other social media. It works, too! Many business’ clients or customers weren’t always on social media, but much of that is changing. So where does this piece fit into your online marketing picture? If your customers or clients are on social media, start

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