Author name: LRadmin

I know I’m still around (I think, therefore I am) and still in business (I owe, therefore I’m still in business), but how do others know I am? A client of many years recently told me he didn’t know I was still in business. After the last several years, many businesses sadly aren’t. It’s hard […]

Seriously? Seriously. . . A website is the new low bar price of credibility Just as the yellow pages was once the way people knew you were serious about your business and not a fly-by-night, your website is now the new low bar for any credibility. It’s is the best way to introduce prospective customers or

There are two areas of fear your customer has that you need to know and understand: What is the concern that is urging your customer to seek you out, make a change, look for a solution? For example, a prospective chiropractic client with back pain’s fear it that it might be something serious or might get

OK, it’s just easier to sell umbrellas when it’s raining. It’s easier to sell them in England than the Sahara (unless to block the desert sun). The more you know about what your client needs, the easier it will be to sell them your product or services. Advantages to Learning what Your Client Needs You may

It doesn’t matter if you get traffic to your beautiful, well-functioning website if the content doesn’t engage your potential customer or client in a way which is meaningful to them. You can’t engage them if you don’t know who is your customer. In this miniseries, I am going to focus on the sadly much overlooked

I studied web design because I realized that many of the sites I saw on the web had poor user experience – that is, they were a pain to use. In those days, there was little formal web design training. What there was included design and development, but user experience instruction was often limited to good

This will not be animated in many email programs: Back when I started in web design, animated GIFs (pronounced like the peanut butter) were animation from the wrong side of the tracks. We often used them to give a client an idea of what a Flash animation would do. They were seldom used them in

Hiring a contractor to do anything for you, including creating a website, requires a partnership. Both sides have needs and expectations. It is the customer responsibility to be sure their expectations are clear. Contractors are not clairvoyants and can not know everything the customer may be thinking about inclusions, exclusions, and time-frames. Ask Questions and

Continuing on with the things that create a better working relationship with any contractor, this week I cover Know Your Limitations and Read the Contract. You’ve got to know your limitations For each of us there are three resources: time, money and energy. Before starting a project it’s a good idea to evaluate how much you